When it comes to selling your home, timing is everything. While some sellers assume their home will sell no matter when or how it’s listed, real estate professionals know the truth: the first week on the market can shape the outcome of your sale.
Those first seven days offer the best opportunity to grab attention, build momentum, and generate interest. Here’s why that first week is so critical.
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Your Listing Gets Maximum Exposure
Real estate platforms give top placement to new listings in search results, alerts, and newsletters. This “fresh listing” status drives traffic and interest, but it’s short-lived. After just a few days, your home will drop down the rankings and become less visible to buyers.
That’s why it’s crucial to launch with high-quality photos, competitive pricing, and a clear marketing strategy from day one. You only get one chance to make that first impression.
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Buyer Interest Is Highest at the Start
The most serious buyers, those who are pre-approved and actively looking, are watching for new listings daily. These early viewers tend to schedule showings quickly and are more likely to make strong offers. Missing this window means missing out on your most motivated audience.
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It Sets the Tone for Pricing Power
A strong debut can lead to multiple showings and even bidding wars, giving you leverage in negotiations. But if your home doesn’t attract attention early, buyers may assume it’s overpriced or flawed, even if it’s not. In many cases, homes with slow starts often require price reductions, which can reduce your profit and extend the selling timeline.
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Momentum Is Hard to Regain
Homes that linger on the market often raise buyer concerns. Even if the home is beautiful and well-priced, a high days-on-market count can lead to doubt or encourage lowball offers. That initial burst of activity not only drives showings, but it also signals demand, which encourages stronger offers.
Make Your First Week Count
The first week your home is on the market is a make-or-break moment. With the right strategy, you can tap into peak buyer interest, maximize your visibility, and secure the best possible offer.
If you’re thinking about selling, now’s the time to plan your listing with intention. Work with a trusted real estate professional to ensure your home hits the market with impact and doesn’t miss its moment.
*Blog submitted from Jeremy Ganse, Realtor
Jeremy Ganse, Realtor
RE/MAX SmartHub Realty
930 Red Rose Court
Lancaster, PA 17601
717-208-4240 (Cell)
717-208-4444 (Office)
877-271-5520 (Toll free)
